Essentially, the ethos of advertising can be summed up by the following:
Find something cool, sexy, funny or beautiful, throw a shit load of money at it, then sell it back to the kids. This is a given, and probably learnt on day one of a marketing “degree,” but some of the latest offerings on show suggest that someone hasn’t been reading their handbook.
I’m referring to the deluge of unbearable, twee, sick-to-stomach musack that has been accompanying a number of adverts in recent months, particularly those of major mobile phone companies. In the lastest instance, Andrew Shim of Shane Meadow's nostagia-fests A Room for Romeo Brass and This is England sings/speaks an annoying rhyme about running out of credit or something, but the custom stretches further back than that, with a song about a snapping turtle (?) springing to mind most readily, and sickeningly. (Feel free to nominate your own suggestions in the comment box)
I really do not understand this, this music cannot be appealing to anyone but possibly basket weaving Canadians, and no-one wants to speak to them anyway so why use it to sell phones? It has got to the stage where I have to turn the channel when one of these things comes on, forming product/vomit connections in my mind that even a lifetime of free minutes would have trouble extinguishing.
Still, at least this will keep their grubby paws away from anything decent for about 5 seconds,
Keep up the good work shitheads!
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